![]() In terms of marketing, managing a broad mix of customers to ensure all customers are satisfied with their services is one of the significant roles in the hospitality environment. Customers: Hospitality organizations usually target a wide range of customers, including business-related hotel residents, non-resident drinkers, and diners. Even if every organization has different elements, the following features are usually found in almost all companies. Microenvironment has more connection with the company than macro-environmental factors. The reason is that the function of the microenvironment is directly related to the firm. The micro Environment is the organizations operating environment. This is not something that hotels can control and manage, but they must set the price differently depending on seasonal differences. No matter the reasons, people look for peaceful and relaxing places. Some people travel because of their family, while others travel for vacation. Hotel guests book and stay at hotels for a variety of reasons. This will grab attention from people, and the hotel will gain new customers.Įnvironmental factors: Significance of the local climate Worthy hotel owners will pay social media bloggers to write about their brand. However, it can also be good marketing for them. These reviews, written by guests and customers, often have a significant impact on the brand`s reputation. Anyone can write a review about their experience in hotels, restaurants, and even natural places. Social networking platforms, such as Instagram, and Facebook, and mobile apps are eminent tools for hotel owners to advertise their hotels and make their audience aware of their hotels. However, the internet has allowed the introduction of media. Hotels used traditional methods to promote and attract guests and customers in the past. ![]() Technological factors: Social media, blogs Now, this would be an enormous problem for those who are seeking higher profit during peak seasons when the room is scarce. ![]() However, Airbnb likes to find and provide cheaper places to offer. Big hotels usually run out of rooms during peak seasons, and they can jack up the room price depending on it. You can easily find and book rooms online, and sometimes they are cheaper than a hotel room`s actual price. The hotel industrys biggest competition is Airbnb. Sociocultural factors: Customers want and look for cheaper hotels. Whether it overcomes successfully or not depends on a few factors, involving job growth, unemployment rates, and travel spent. Also, the hotel industry is one of the most susceptible, if any, economic changes occur. ![]() Otherwise, they look for places with higher rates. When the currency is weak, people look for places with has lowers rate since they are cheaper. As a result, luxury hotels, and high-graded hotels could expand the industry as a whole, and they could save to acquire more guests Economic factors: Weakened currencies, and economic cycles The weakening and strengthening of a currency affect the attractiveness of a vacation spot. For example, in the United States, they receive lower taxes from hotel owners. Another thing the government takes charge of is tax reform. Since the government has more potent power than the hotel industry, It must follow the governments instructions. Political factors: The government has a stronghold over the hotel industry Understanding PESTE analysis will help you to be comprehensive with the macroenvironment and the consequences. Each element of the PESTE environment is continually changing, and these changes impact consumers, market demand, and the competitive environment.Įach factor plays a different role in the firm. Significant changes in any component will primarily affect the business, and hospitality companies will be limited. Macro-environment is composed of political, economic, sociocultural, technological, and environmental forces, and they are usually called the PESTE environment. ![]()
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